Understand the numbers
Review event definitions, attribution assumptions, duplicates, missing data, and the gaps between platforms.
Adtech and marketing systems
I help founders and marketing teams connect their website, analytics, CRM, and advertising tools. We trace where the data comes from, why the numbers disagree, and which workflows can be made easier to run.
Where I can help
Connect your tools
Plan reliable website, CRM, analytics, and advertising integrations, including ownership, retries, and reconciliation.
Use automation carefully
Define where an agent can help and which publishing, messaging, campaign, or spending actions need approval.
Improve technical discoverability
Review crawlable content, page structure, titles, internal links, structured data, and the path to a relevant inquiry.
What you can take away
You can leave with an event map, an integration plan, or an agreed automation. For example, we could trace a website lead into your CRM and advertising reports, identify missing or duplicate events, and assign ownership for fixing them.
See pricing or read how we work together. We agree on the output before paid work starts.
Agreeing the scope
We can scope a review, an integration, or a specific improvement. Ad spend, platform subscriptions, creative production, ongoing campaign management, and continuous operations are agreed separately. Search and AI visibility cannot be guaranteed.
I work on AI advertising systems at AdPrompt, previously founded the ad-verification startup Factiphi, and researched decentralized advertising verification in AdChain. More about my background.
Three ways to start
Initial session
Free / 30 minutes
A conversation about your situation, the decision you need to make, and whether I can help.
Share a brief and bookHourly consulting
$200 USD / hour
Focused advice, a technical discussion, or a review. One-hour minimum, with preparation and limits agreed in advance.
Discuss hourly workCustom work
Let's talk
For an assessment, implementation, or ongoing support that needs its own scope and price.
Tell me about the projectShare a short brief first, then choose a time for a free 30-minute initial meeting. Paid work starts only after we agree the scope and price.
Let's talk about your project.
Tell me which systems you use and where the data or workflow is breaking down.